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30.12.09

Vezos S.A is a company that is involved in the marine industry by manufacturing sandblasting units, airless spraying equipment, and scaling hammers. Over the years, Vezos has become the leader in providing excellence and solutions to the Greek and worldwide markets in the building construction industry as well as the marine industry. Our company has undertaken the worldwide Google Adwords campaign for Vezos S.A, targeting the following countries throughout Europe and rest of the world:

  • Greece, Italy, France, Finland, Switzerland, Germany, Austria, Denmark, Sweden, Finland, Norway, Russia, Belgium, Netherlands, Spain, Portugal and United Kingdom.
  • USA, Canada, Australia, China, Taiwan, Hong Kong, Japan, South Korea and India.

In the first six months of 2009, the Google Ads campaign produced 1.444.648 impressions and 1.655 clicks to the web site of the company. The average position was 2.87 (positions from 1 to 6).

The campaign had two targets:

  • To promote the company’s products and increase trading worldwide.
  • To develop a network of distributors, so as to introduce and provide the products throughout Europe and rest of the world.

The average Click through Rate (CTR) was 1.3% and the average Cost per Click (CPC) was € 1.85.

ARTICLES
Internet users are busy people. They will not search for information if it is not in front of their eyes. Research (Nielsen Norman Group, Fremont, California) has shown that the average web user spends no more than 30 seconds in the home page of a web site. Also, the average bounce rate of a home page is well over 50%. This means that one in two users, the ones we have tried so hard to bring to our web page, didn’t find anything interesting in the first 30 seconds and clicked away. And what about the conversion rate of a web site? How can we increase the conversion rate of an e-commerce web site from 0.4% to 0.8%, increasing profits on the web from 3 to 6 times the media spending? The aim of a web strategy is to increase your Return on Investment on the web, by providing your target users the right content, the right way, the right time (oh yes, and in the right budget). Steficon is set to develop and implement a web strategy that will engage your brand throughout the entire customer journey. Web beginners If your company is making its first steps on the web, we are happy to consult you how you can benefit from the latest web offerings. This includes strengthening the image of your company on the web through a website and expanding your communication reach through Search Engine Marketing (SEM), Display Advertising, Viral Marketing, Content Seeding in Social Media, blogs and portals, CRM and Search Engine Optimisation (SEO). Just undergone restructuring or merge Your company may has recently undergone a major restructuring or a merge with another company. Our job will be the revision of your strategy on the web and your web site, in order to communicate the new identity of your company. Launching a new product Suppose your company has experience of the web, but would like to launch a new product or service, or would like to exploit the capabilities of the web in the promotion of a new brand; we’re set up to develop creative interactive ideas and implement them for you. This may include development and management a complex website or an impressive micro-site, realizing innovative interactive marketing campaigns, as well as handling the media planning and buying and CRM for your company. Online Communication Strategy Our Strategy report begins with analysis of your brand and definition of the target audiences and their needs. This is followed by an analysis of the market and the competition. The next step may have to be the redesign of your logo. Parts or all of your web site may need to be redesigned too, taking into account the brand analysis, user needs, browsing experience, Search Engine friendliness, readability and credibility guidelines. Promotional activities, depending on the product and the budget, may include a mix of buzzwords such as Display Advertising, SEM, Landing Page Optimization, Viral Marketing, Content Seeding in Social Media, blogs and portals, CRM, newsletter, and SEO.
Michael Sarantinos, Managing Director Dr. Michael Sarantinos, British and Greek citizen, was born in Athens, Greece in 1961. From 1979 till 1984 he studied Computer Science in the National Technical University of Athens. From 1985 till 1986 he attended as visiting Scholar in Stanford University, CA, USA, participating in the developing team of the Metafont project, a tool for the design of computer fonts. From 1986 till 1992 he worked as a Research Assistant in Imperial College of Science, Technology and Medicine, in London, UK, writing his Ph.D. on the Computer Visualization of Scientific Data. In 1992 he setup ICON Ltd, a London based company specializing in computer graphics, multimedia, Internet and CFD applications. Since January 2000 he is the managing director and main shareholder of STEFICON SA. Parallel to the above, from 1996 till 2000, he worked as a consultant of the British Ministry of Education on issues regarding the education of Multimedia and Internet in British Universities, and from 2000 till 2002 he was the General Manager of Pegasus Interactive.     Katia Vlantika, Head of Client Services Katia was born in Athens in 1980. In 2002 she graduated from University of Hertfordshire UK with the degree BSc in Software Systems for the Arts and Media, and in 2005 she completed her postgraduate study in University of Westminster, UK acquiring the degree MSc in Interactive Multimedia. She worked in London for 2 years as freelancer web designer, and as Account Executive undertaking web sites and online campaigns. She returned to Greece and started working in the company BAK Advertising as a multimedia/web project manager. From August 2005 until today she works in Steficon, and wakes up every morning feeling passionate, driving client service excellence through the entire Account management team and building strategies for delighted clients, such as, Superfast ferries S.A, Blue Star Ferries S.A., Attica Group, OPTIMA -“Epirus” feta brand, Despina Vandi, Anna Drouza – boro.gr, Porto Carras spa resort & winery, SynAthina project/Municipality of Athens, National Gallery of Athens, and many more.     Panagiotis Togias, Digital Creative Director Born in Athens in 1976, he studied Economic Science in the University of Piraeus. During the last 15 years he has worked in the most creative Greek advertising agencies, as a junior copywriter at Publicis Group, senior copywriter at Fortune Advertising and as a creative director at Cream Advertising, for some of the biggest brands in Greece, such as: Goody's, Vivartia (Delta), Diageo, OPAP/ Π?με στο?χημα, INTERAMERICAN - Anytime online, Nestle, HOL, BMW, Ministry of Health, Siemens, Greenpeace. He has also won a number of awards in major advertising competitions in Greece. He heads the creative department of Steficon since 2015.     Theodora Drossou, Head of Production Theodora was born in Athens in 1981. In 2003 she graduated from Deree College receiving a degree in Marketing. She has worked in the Marketing Dept of Neoset for 2 years and then in TVeez – a STEFI company specialising in digital signage, for 2 years. Her employment in Steficon started in 2009 and now she is holding the position of the Head of Production Dept. She is fan of and in love with Footbal and Basketball. She also likes boys & Panathinaikos. We do not know what we would do without her.     Panagiotis Sampanis, Head of Technology Born in Athens, he went to Thessaloniki in 1993 to study Physics at the Aristotle University, but dropped out to do web design and development full time. He worked as a production manager for eXta and flash-developer for pointblank, both in Thessaloniki. He came back to Athens in 2005 and started working in Steficon in 2006 where he works to this day.     Marilena Daskaroli, Senior Account Manager Born in Athens. In 2008 she graduated from the University of Athens. She worked in Athens as creative director assistant at Laura Ashley, Social Media Consultant at Kinitiras Studio and as Account Manager at Digidemon company. She is a digital savvy and her strengths, among others, are on client service, social media, digital marketing, public and media relations, copywriting and detailed understanding of online campaigns. Her passions are culture, fashion, theater and dance. She is also well versed in all social media platforms and digital advertising. The past two years she worked at Steficon and delighting clients such as Superfast Ferries S.A, Bluestar Ferries S.A, Synathina/Municipality of Athens, Heineken, Attica Group S.A, Optima “Epirus” brand, Hellenic Seaways, theHellinikon, AVIS.     Nafsika Katsori, Account Manager Born in Athens in 1992. An Athens College graduate, she studied International Relations at Panteion University. A digital enthusiast, she specializes in client service, social media, UX optimization and testing. She has worked at Steficon for clients such as Despina Vandi, Crossworld Marine (Philippines), Anna Drouza /Boro.gr portal, Greek Film Centre, Porto Carras spa resort & winery, Cushman & Wakefield, Kostis Georgiou, etc.     Dimitris Malitsidis, Performance Marketing Manager Dimitris was born in Thessaloniki in 1981. He moved to Athens in 1999 to study Marketing and Communications at the Athens University of Economic Business. He started his professional career in Thessaloniki working as a Digital Marketing Manager in Artsound & Lights and later as an E-shop Specialist in TheMrGadget. He decided he missed Athens and in 2016 he started working in Steficon as a Performance Marketing Manager, where he lives and breathes digital marketing. He has created success stories & digital campaigns for Despina Vandi, Anna Drouza / boro.gr and many more. His vices include his cat, science fiction, computer gaming and anime.     Anestis Goudas, Digital Designer He was born 33 years ago, in the northwest part of Greece, a town known as Ioannina. From an early age, he immersed himself in drawing & designing stuff for various things such as sketches, logotypes, his own fan-magazines related to music and other stuff. His career began in 2003, focusing on static music websites but also in print where he had the chance to publish his own fan-magazine (for not so popular music artists). In the year of 2008, he added graphic design to his skills by creating his first cover arts and identities for various clients in Europe. All these years, he had the chance to work with great and popular people within the music industry for various projects. He works at Steficon since 2014.     Akis Verillis, Senior Web developer An NTUA (EMP) graduate of Electrical Engineering and Computer Science, Akis is a senior web developer with experience across different countries such as Greece, UK, Belgium, Philippines and Italy. His goal is to create web sites and web apps, that give him the ability to combine his creativity and skills with new technologies (back end and front end) giving clients and users efficient, simple and functional solutions for their needs. He is an effective team worker, adjusting to circumstances and always searches for new challenges. He works at Steficon since 2010.     Panagiotis Tsoris, Manager of Public Sector IT Projects Born in Athens in 1967. Graduated from NTUA (EMP) as an electrical engineer (IT concentration) in 1995. From 1995 till 1998 he worked as a programmer and web designer in the companies Citynet and Archimedia. From 1998 till 2004 he worked in European Dynamics as a systems analyst and later as a project and technical manager for research and commerce related projects. Some of these projects are the IST Projects: EPI-SPARK (IST-1999-10392):“Enhanced Protection of IPR by Streamlined Provision of Access to Regulatory Knowledge”, LIAISE (IST-1999-10390):”Local Intelligent Agent as Informed Sales Expert”, IRIS (IST-2000-26211):”Incorporating Requirements of People with Special Needs or Impairments to Internet-based Systems and Services”, ICTE-PAN (IST-2001-35120): “Methodologies and Tools for Building Intelligent Collaboration and Transaction Environments in Public Administration Networks”, Project – SATINE (IST-1-002104-STP): “Semantic-based Interoperability Infrastructure for Integrating Web Service Platforms to Peer-to-Peer Networks” and the E-one vortal of Eleytherotypia newspaper. Since 2004 he is employed in Steficon as Manager of public sector projects with main responsibilities to create proposals and run projects such as ELIA, National Gallery, Acropolis Museum, S&B-Imerys, Onassis Foundation, etc     Alexandros Spahos, Mobile Developer Alex was born in 1982 in Athens, Greece. He studied Applied Informatics and Multimedia in Technological Institute of Crete. He created his first website in 2006 and since then he hasn’t stopped building websites. Since May 2016 he has joined Steficon where he works as a web-developer.     Nikos Kossifas, Senior Web Developer Nikos finished his studies in Multimedia Information Systems in September 2002 in London. Since then, he has worked in many companies as a Programmer, IT Manager, Web & Multimedia Developer, Software Engineer, etc. His programming and web skills are: JavaScript, PHP, ActionScript 2 & 3, Visual Basic, Drupal, HTML5, jQuery, Node.Js, Backbone.js, Stylus. He has experience in Linux, UNIX, DOS and Windows. Also, knows well Adobe Flash & Photoshop. He likes basketball, football, tennis, reading and travelling. He works at Steficon as a Drupal specialist, mainly in projects for OTE.     Sissy Tyrovoli, Web Designer Sissy was born and brought up in Athens. In 2000 she graduated with the HND in "3d Modelling & Animation" and in 2002 with the BA in "Software Systems for the Arts & Media", both degrees from the University of Hertfordshire. In 2004 she graduated with the MA in "Interactive Production" from the University Nottingham Trend. Since 2000 she has been working as freelancer graphics designer. In 2006 she returned back to her home country where she continued working as a freelancer. For the period 2007-2009 she was responsible for the branding and all graphics material (web and offset) of Origin-Net. In 2010, parallel with her freelancing activities, she start working as a fulltime designer for the marketing department of Intralot SA. Since February 2013 untill now she has been working in Steficon as a web designer.     Dionysis Dasios, Senior Web Developer Born (never asked) in 1980. He studied Electrical Engineering and Computer Science at University of Patras. Instead of becoming a postman, he decided to work as a Full Stack web developer from 2007 until now. Wise choice. Good for us as well, since he joined the Steficon team at 2009 and got involved in everything that has to do with LAMP stack as a senior web developer.     Romina Moutou, Front-end and mobile Developer Romina works at Steficon since 2006. A graduate of TEI of Heraclion, Crete, she worked on various EU research projects before joining the Steficon team. She is a specialist in front-end development for web and mobile devices. She loves music and running.      Katerina Stathopoulou, Financial Director Steficon is lucky to have Katerina taking care of its payments and accounts management and doing HR, always taking the side of the employee, since 2000. Before that, she was Account Manager in large civil engineering and construction projects, for the Ntouzas & Polychronis Construction Company, in Athens.     Michel Demopoulos, Producer Born in Paris, he studies film, litterature and linguistics in France. In 1975 he starts working as a film and tv critic for daily greek paper Avghi and for various publications. Editor-in-chief and director of the prestigious film magazine Synchronos Kinimatografos (19756-1982). He directs the medium length doc I alli Skini (The Other Stage) during the shooting of Theo Angelopoulos’ O Thiasos (The Travelling Players 1974-75). From 1981 to 1991, Director of Acquisitions for the Greek Public Channel ERT and produces the channel’s weekly cine-club. Curator of the biggest retrospective on Greek Cinema ever made abroad, at the Centre Pompidou (Paris) in 1995 and he published the book « Le Cinéma Grec » (cinema/pluriel, Paris, 1995). Director of the International Thessaloniki Film Festival from 1991 to 2005. During this period he has published several books on film directors (Robert Bresson, Luis Bunuel, Claude Chabrol, etc). From the year 2000 he is on the Board of the Media Program « Europa Cinemas ». He has organized plenty of retrospectives and film weeks in Italy, Spain, France, The Netherlands, Poland, Mexico, etc.. From 2005 to 2011, Executive Consultant in fiction and co-production for ERT (Hellenic Broadcasting Corporation). From 2007 Founder member of the Committee of the Lux Prize (European Parlement). He has participated as Jury Member in plenty of Film Festivals all over the world. From 2013, he works as producer in Steficon Films.     Maria Douza, Film Director Maria Douza, a graduate of the National Film and Television School of England has written and directed a number of short and medium length fiction films, documentaries, commercials and social awareness spots. Her award winning first feature, A Place Called Home, written and directed by her, was successfully released last year in Greece, and shown in many International Film Festivals all over the world. Maria is currently developing her next feature film A Bag of Hair while working as film director for Steficon Films.     Maria Kontogianni, Film Producer Maria was born in Greece and calls the city of creative chaos, Athens, her home. She has a BSc in Marketing Management and Business Administration and graduated with the Master's Degree in Audiovisual Management (Media Business School 2011). In 2004 she entered the professional marathon by coordinating major productions for TV Commercials & Corporate Event and was associated as Production Manager with the 1st Int/nal Film Festival of Patmos (IFFP 2010), after which she moved to Berlin to supervise the film production, development and distribution of more than 16 international art-house co-productions on the side of Twenty Twenty Vision and Pallas Film. As of 2015 she joined forces with Steficon Films as Film Producer to set a solid base for international, multi-disciplinary film projects that approach broad audiences in the digital era.     Harris Siganos, Chairman of the Board (non-executive) Harris studied Electrical Engineering at McGill University. The then got an M.Sc. in Engineering Economic Systems and an M.Sc. in Operations Research from Stanford University. He is a Ph.D. holder in Decision Sciences from The Wharton School. He was the Chief Investment Officer of Ionian Mutual Funds (Alpha Bank Group) from 1993 till 2000, and the CEO of Alpha Asset Management (Alpha Bank Group) from 2000 till 2009. He then joined the Hellenic Postbank as General Manager, Wholesale Banking 2010-2011, as Executive Vice Chairman / General Manager 2011-2013 and CEO of New Hellenic Postbank, and implemented its sale to Eurobank in 2013. From 2013 till 2014 he was Group Chief Operating Officer of Eurobank. He is the Chairman (non executive) of Steficon since 2015, supervising mainly strategy and company governance issues.     Dimitris Filntisis, Management Board Dimitris G. Filntisis is a C-level skilled executive with extensive experience of boosting organizational profitability and performance. Hands-on executive, diversified background with managerial positions at major companies, in United Kingdom, Greece, Bulgaria and India. Exceptional leadership abilities concerning team initiatives. Developed and implemented new business development plans, increasing profits. Proven success leading business development efforts, expanding customer base and increasing revenue potential within organizations, new business startup, mergers and acquisitions, team building, strategic planning, negotiation. Active participation on BoD's and Management Teams. Over the last 20 years he has built an international career based on very strong management skills together with impressive leadership and coaching qualities. He holds a M.B.A from Winchester Business School (University of Winchester) and a B.Sc. in Business Management, from King’s College (University of London).
Steficon's Greek office in the Neo Psychiko region of Athens Steficon S.A. is a global web marketing and technology agency that has the ability to manage brands digitally in the evolving internet cosmos. This means we’re set up to develop big creative ideas in the digital space, design, develop and manage complex transactional websites, realize innovative interactive marketing campaigns, even handle the media buying and CRM for your company. We have significant applied experience in the fields of Online Strategy, Information Architecture, corporate or transactional web sites, Web Content Management Systems, Web Reservations, E-commerce, Web Archives, Search Engine Marketing, Display (interactive banner) Advertising, SEO, games and mobile applications. In addition, we have significant expertise in the fields of cultural communication, artifacts digitization and web dissemination with high quality design. Steficon's London office Steficon began as the joint effort of STEFI Cine & TV productions, the oldest and biggest TV advertisements and film production company in Greece and ICON, which based in the United Kingdom, activates since 1992 in the areas of 3D computer modeling, web-based I.T. applications, multimedia and internet. We are a team of 60 people working in Athens, London, Germany, Austria, Spain and the US. We provide the following Key services: STRATEGY DESIGN MARKETING TECHNOLOGYPRODUCTION OUR PROCESS, A ROADMAP FOR SUCCESS We believe that teams perform best when they have a clear set of directions. Our seven-milestone process acts as a roadmap for your project. The result? A happy team, and really satisfied clients. The Seven Milestones: Business Strategies Great Design Innovative Technology Successful Online Branding Solutions Commitment to your Vision Commitment to our Work
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