Internet users are busy people. They will not search for information if it is not in front of their eyes. Research (Nielsen Norman Group, Fremont, California) has shown that the average web user spends no more than 30 seconds in the home page of a web site. Also, the average bounce rate of a home page is well over 50%. This means that one in two users, the ones we have tried so hard to bring to our web page, didn’t find anything interesting in the first 30 seconds and clicked away. And what about the conversion rate of a web site? How can we increase the conversion rate of an e-commerce web site from 0.4% to 0.8%, increasing profits on the web from 3 to 6 times the media spending? The aim of a web strategy is to increase your Return on Investment on the web, by providing your target users the right content, the right way, the right time (oh yes, and in the right budget). Steficon is set to develop and implement a web strategy that will engage your brand throughout the entire customer journey. Web beginners If your company is making its first steps on the web, we are happy to consult you how you can benefit from the latest web offerings. This includes strengthening the image of your company on the web through a website and expanding your communication reach through Search Engine Marketing (SEM), Display Advertising, Viral Marketing, Content Seeding in Social Media, blogs and portals, CRM and Search Engine Optimisation (SEO). Just undergone restructuring or merge Your company may has recently undergone a major restructuring or a merge with another company. Our job will be the revision of your strategy on the web and your web site, in order to communicate the new identity of your company. Launching a new product Suppose your company has experience of the web, but would like to launch a new product or service, or would like to exploit the capabilities of the web in the promotion of a new brand; we’re set up to develop creative interactive ideas and implement them for you. This may include development and management a complex website or an impressive micro-site, realizing innovative interactive marketing campaigns, as well as handling the media planning and buying and CRM for your company. Online Communication Strategy Our Strategy report begins with analysis of your brand and definition of the target audiences and their needs. This is followed by an analysis of the market and the competition. The next step may have to be the redesign of your logo. Parts or all of your web site may need to be redesigned too, taking into account the brand analysis, user needs, browsing experience, Search Engine friendliness, readability and credibility guidelines. Promotional activities, depending on the product and the budget, may include a mix of buzzwords such as Display Advertising, SEM, Landing Page Optimization, Viral Marketing, Content Seeding in Social Media, blogs and portals, CRM, newsletter, and SEO.

Michael Sarantinos, Managing Director. Dr. Michael Sarantinos, Greek and British citizen, was born in Athens, Greece in 1961. From 1979 till 1984 he studied Computer Science in the National Technical University of Athens. From 1985 till 1986 he attended as visiting Scholar in Stanford University, CA, USA, participating in the developing team of the Metafont project, a tool for the design of computer fonts. From 1986 till 1992 he worked as a Research Assistant in Imperial College of Science, Technology and Medicine, in London, UK, writing his Ph.D. on the Computer Visualization of Scientific Data. In 1992 he setup ICON Ltd, a London based company specializing in computer graphics, multimedia, Internet and CFD applications. Since January 2000 he is the managing director and main shareholder of STEFICON SA. Parallel to the above, from 1996 till 2000, he worked as a consultant of the British Ministry of Education on issues regarding the education of Multimedia and Internet in British Universities, and from 2000 till 2002 he was the General Manager of Pegasus Interactive. Simon Weston, General Manager, ICON Ltd. Simon Weston, British citizen, was born in London, UK in 1972. He studied Computational Physics in the university of Canterbury, UK. From 1996 till 1997 he completed his MSc in Advanced Mechanical Engineering in Imperial College, University of London, UK. The last year of his studies he spent in Paris University, as an exchange student participating in the Erasmus program. Since 1998 he has been working as an applications programmer, web programmer and project manager for STEFICON in the UK, managing projects for customers such as VW, AUDI, Airbus, Procter & Gamble, PC Magazine, Mothercare, Expo 98 etc. Since March 2000 he is the General Manager and shareholder of STEFICON’s branch in London. He speaks English (mother tongue) and is fluent in French. Panagiotis Tsoris, Manager of Public sector IT Projects Born in Athens in 1967. Graduated from Ethniko Metsoveio Politehneio as an electrical engineer (IT concentration) in 1995. From 1995 till 1998 he worked as a programmer and web designer in the companies Citynet and Archimedia. From 1998 till 2004 he worked in European Dynamics as a systems analyst and later as a project and technical manager for research and commerce related projects. Some of these projects are the IST Projects: EPI-SPARK (IST-1999-10392):“Enhanced Protection of IPR by Streamlined Provision of Access to Regulatory Knowledge”, LIAISE (IST-1999-10390):”Local Intelligent Agent as Informed Sales Expert”, IRIS (IST-2000-26211):”Incorporating Requirements of People with Special Needs or Impairments to Internet-based Systems and Services”, ICTE-PAN (IST-2001-35120): “Methodologies and Tools for Building Intelligent Collaboration and Transaction Environments in Public Administration Networks”, Project – SATINE (IST-1-002104-STP): “Semantic-based Interoperability Infrastructure for Integrating Web Service Platforms to Peer-to-Peer Networks” and the E-one vortal of Eleytherotypia newspaper. Since 2004 he is employed in Steficon as Manager of public sector projects with main responsibilities to create proposals and run projects such as ELIA (Ethniki Pinakothiki) etc Andreas Vouros, Account Manager Andreas joined Steficon in 2006. His responsibilities include strategic and media planning, project management and new business development. Prior to joining Steficon he worked for Multichoice SA the only Digital Satellite TV provider in Greece where he was responsible for all internet operations. Prior to that, he held the position of Client Service manager in Powernet SA. He holds a Bsc in mathematics and Management from Imperial College. He is married and has a young son. Katia Vlantika, Account Manager Katia was born in Athens in 1980. In 2002 she graduated from University of Hertfordshire UK with the degree BSc in Software Systems for the Arts and Media, and in 2005 she completed her postgraduate study in University of Westminster, UK acquiring the degree MSc in Interactive Multimedia. She worked in London for one year as freelancer web designer, and as Account Executive undertaking web sites. Returning to Greece she worked in the company BAK Advertising as a multimedia/web project manager. From August 2005 until today she works in Steficon, as an account manager, for clients such as, Superfast ferries S.A, Attica Group, Kosmocar S.A (Audi, Volkswagen), Mercedes Benz Hellas, Classical Hotels, Grecotel Hotels & Resorts, Santa Marina Hotels,Vivartia S.A., Attica department store, Atos Origin Spain, British Airways. Panagiotis Sampanis, Web Author Born in Athens, he went to Thessaloniki in 1993 to study Physics at the Aristotle University, but dropped out to do web design and development full time. He worked as a production manager for eXta and flash-developer for pointblank, both in Thessaloniki. He came back to Athens in 2005 and started working in Steficon in 2006 where he works to this day. Christina Iliopoulou, Web designer She was born in Piraeus in 1982. She has a degree in graphic design. Started working in various design studios firstly as a graphic designer and as years went by fell in love with web design. She joined Steficon’ s team in 2009 where her responsibilities include web design and flash design. Antonis Varzakakos, Web Author Antonis (aka Kokkoras) was born in Piraeus in 1976. He has worked as a php programmer and flash developer for various companies. He holds a MSc and a BSc in Multimedia Computing. He joined Steficon in 2008. His responsibilities in Steficon include php, flash and director programming and generally everything it has to do with programming. Akis Verillis, Developer Akis Verillis was born in Mytilene at 1985. He has studied Electric and Computing Engineering at National Technological University of Athens from 2003 till 2010. during his studies, he started working as web developer at Human Factor, a company which was creating web applications related to HR at 2008. He joined Steficon at 2009 where his responsibilities include web development, using php, asp, javascript, jQueries, mySQL, MSSQL and T-SQL. Katerina Stathopoulou, Accounting Steficon is lucky to have Katerina taking care of its payments and accounts management and doing HR, always taking the side of the employee, since 2000. Before that, she was Account Manager in large civil engineering and construction projects, for the Ntouzas & Polychronis Construction Company, in Athens. Georgios Panayiotou, Developer Georgios has a degree in Computer Science and is a web developer for Steficon. He is involved in many different types of projects, from personal homepages, to dynamic corporate websites and complex electronic commerce solutions. Before joining Steficon in 2007, he worked for a brief time in G Cell Software, a small company based in the UK, making Java Games for mobile phones. Dionysios Dasios, Web Developer/System Administrator Born in Pirgos in 1980. He studied Electrical Engineering in Polytechnic department of Patras University and graduated in 2007. Before joining Steficon in May 2009, he had a 18-month working experience in web programming languages based on LAMP software, in Linux administration and in technical support. His duties in Steficon are web development, scripts and applications implementation and administration of some of Steficon's Linux servers.Stergios Kianidis, Web authorStergios was born in Vancouver in 1975. He has been working as a web author since 2000. His skills include converting web design mockups into valid - semantic web pages, making sure they are accessible and adding interactivity to them through the use of Javascript libraries (Jquery). He joined Steficon in 2006. Romina Moutou Born in Athens in 1982. Studied Applied Informatics and Multimedia at the Technological Institute of Crete and Sound Engineering at Reaction Studios, Athens. Joined Steficon in 2006 and she is a proud web author.

Steficon's Greek office in the Neo Psychiko region of Athens Steficon S.A. is a global web marketing and technology agency that has the ability to manage brands digitally in the evolving internet cosmos. This means we’re set up to develop big creative ideas in the digital space, design, develop and manage complex transactional websites, realize innovative interactive marketing campaigns, even handle the media buying and CRM for your company. We have significant applied experience in the fields of Online Strategy, Information Architecture, corporate or transactional web sites, Web Content Management Systems, Web Reservations, E-commerce, Web Archives, Search Engine Marketing, Display (interactive banner) Advertising, SEO, games and mobile applications. In addition, we have significant expertise in the fields of cultural communication, artifacts digitization and web dissemination with high quality design. Steficon's London office Steficon is the joint effort of STEFI Cine & TV productions, the oldest and biggest TV advertisements and film production company in Greece and ICON, which based in the United Kingdom, activates since 1992 in the areas of 3D computer modeling, web-based I.T. applications, multimedia and internet. We are a team of 60 people working in Athens, London, Germany, Austria, Spain and the US. We provide the following Key services: STRATEGY DESIGN MARKETING TECHNOLOGY OUR PROCESS, A ROADMAP FOR SUCCESS We believe that teams perform best when they have a clear set of directions. Our seven-milestone process acts as a roadmap for your project. The result? A happy team, and really satisfied clients. The Seven Milestones: At Steficon, great design, great business strategies and innovative technology. Brilliant solutions creates great opportunities leading to a successfully online Brand. We are committed to understand your vision, helping you achieve your business by. At Steficon, great design, great business strategies and innovative technology. Brilliant solutions creates great opportunities leading to a successfully online Brand. At Steficon, great design, great business strategies and innovative technology. Brilliant solutions creates great opportunities leading to a successfully online Brand.