We are proud to present our new corporate website. At the same time we made also a major rebranding of our corporate identity.Our new identity reflects our passion for perfection, attention to detail and creativity. We redefined the look and feel of Steficon by introducing new color elements. This entirely new color scheme aims to refresh the identity and project an image that is young, dynamic, positive, friendly and professional. The new brand is also build with sophisticated, contemporary styling, unique photos and using large text as part of the corporate identity.Our whole new look and feel transforms the original image identity and carves out a leadership position in the market with a stronger, more differentiated brand.

Superfast ferries is the largest greek liner, operating in the Adriatic between Greece and Italy, as well as in the North (Belgium - Scotland) and Baltic Seas. Our company has undertaken the overall on-line campaign of Superfast, since May 2008. We realise four bursts per year. During the period of 30 April – 22 June 2009 the online media campaign for the promotion of Superfast Ferries spring offer took place in various portals in Italy, France and Switzerland: The campaign was seen by 1.083.684 internet users (unique users or unique impressions) in France and 3.813.036 unique users in Italy. Each user saw the banner (average frequency) 1.2 times in France and 2.6 times in Italy. The average click-through rate per unique user, in both cases, was 0,36% The media planning and buying was done by Tempo OMD Digital, which is part of Omnicom, one of the largest media groups of the world.

Vezos S.A is a company that is involved in the marine industry by manufacturing sandblasting units, airless spraying equipment, and scaling hammers. Over the years, Vezos has become the leader in providing excellence and solutions to the Greek and worldwide markets in the building construction industry as well as the marine industry. Our company has undertaken the worldwide Google Adwords campaign for Vezos S.A, targeting the following countries throughout Europe and rest of the world: Greece, Italy, France, Finland, Switzerland, Germany, Austria, Denmark, Sweden, Finland, Norway, Russia, Belgium, Netherlands, Spain, Portugal and United Kingdom. USA, Canada, Australia, China, Taiwan, Hong Kong, Japan, South Korea and India. In the first six months of 2009, the Google Ads campaign produced 1.444.648 impressions and 1.655 clicks to the web site of the company. The average position was 2.87 (positions from 1 to 6). The campaign had two targets: To promote the company’s products and increase trading worldwide. To develop a network of distributors, so as to introduce and provide the products throughout Europe and rest of the world. The average Click through Rate (CTR) was 1.3% and the average Cost per Click (CPC) was € 1.85.

These Christmas Steficon produced a record number of Xmas cards for its customers, including EAACi, ICON, Grecotel, Superfast, et.al.. Our xmas card was a screen saver forming a Christmas tree by a set of moving particles.

During the period of December 2008 to February 2009, Steficon realized the online media campaign for the promotion of the Greek Ministry of employment in the following greek portals: Capital.gr In.gr Naftemporiki.gr Otenet.gr Pathfinder.gr Yahoo.gr The campaign was seen by 851.164 Greek internet users (unique users or unique impressions) and 6.242.387 appearances of the banners were recorded (page impressions) against 5.536.000 appearances that initially had been estimated. The number of users that saw the campaign is quite satisfactory, if we consider the relatively short duration of the campaign. The above 851.164 unique internet users, made a total of 4.396 clicks (unique clicks). As a result the click rate per unique user reached 0.8%. Each user saw the campaign (banners) 7.33 times on average. The result is satisfactory and met the client needs, since, in order for a campaign to be efficient, the most effective frequency rate is 7 to 9 times per user.

Steficon promoted the film "GUILT", by Vasilis Mazomenos which begins from the 4th of March onwards, in the "LAIS" cinema (Ταινιοθήκη της Ελλάδος), Ιερά Οδός και Μ. Αλεξάνδρου, Γκάζι (Μετρό 'Βοτανικός'). The promotion included: Promotion through a Facebook group PPC advertisement in Facebook, with an average of 17,000 views per day and 20 clicks per day. Sending of Newsletter to a list of 2,300 recipients. See the trailer of the movie See the blog of the movie

Computing consultancy giant Atos Origin, an organisation that employs over 60,000 people throughout Europe, has trusted Steficon for the re-branding of its online product Gridipedia. Gridipedia - a joint effort of various European institutions under the co-ordination of Atos Origin- is a web site that offers independent, neutral analysis and a variety of articles to the IT community, enabling its representatives to make an informed choice when it comes to exploiting Cloud Technologies for the innovation of their enterprise. The aim of the project was to raise awareness around the brand Gridipedia and to make it a point of reference – mainly in Europe but also worldwide – when it comes to searching for information about the state of the art on grid technologies and cloud computing. To achieve this, we created a communication strategy that aimed to promote the web site Gridipedia.eu and to increase not only the number of visitors, but also the time they spend into the site and the registrations of new members. Target groups and industries throughout Europe include: Advanced Manufacturing, CFD, Media, Financial, Retail & Logistics, Environment & E-Science, Telecommunications, Tourism & Travel, Agriculture, Medical. Our marketing strategy concentrated in the following set of actions: Re-branding of Gridipedia. This involved renaming it to “IT-Tude”, redesigning and developing the website to address user and SEO needs and re-writing the content of the home and the landing pages. On line promotional activities. This includes Google Adwords campaigns and Banner advertising campaigns Public Relations activities. These includes press releases and Content seeding in blogs and sites with IT orientation Below the line activities. This includes organisation of and participation in conferences. The aim of all the above actions is by June 2010 to have increased: The number of Unique Visitors from 5,000 to 12,000. The number of visits from 12,000 to 24,000 The visit duration from 5.23 to over 10 minutes The back-links to the website, from 60 to over 200 per month The downloading of components from 36 to over 100 per month The first phase of the project, the rebranding of Gridipedia, is complete. The new site, called IT-Tude, can be visited at www.it-tude.com . Online promotion activities, throughout Europe, are in progress.